I have everything in place: the labels, the orders for my raw materials, the website, and of course, a really cool marketing brochure. I'm sending press releases out like they are premature birth announcements! I can't wait for the product to be ready to ship.
Getting a production date is like booking a C-section with the Upper East Side's most desirable OB-GYN. My manufacturer tells me, "sometime next week" and that's all the guidance I get. So in the meantime it's waiting, wishing, hoping ... that everything will go off without a hitch when it is time to "open" my virtual doors and start selling this baby.
I am so nervous, yet excited to hear what consumers will think of Mamatini. Will they fall in love? Will it be the next Boppy? Will women not be able to conceive how they breastfed children before Mamatini?
That would be amazing, to have a product that is a real game changer, that improves people's lives in measurable and anecdotal ways. Right now only 17% of women breastfeed for a full year even though that is what the American Medical Association recommends. Wouldn't it be amazing if my product helped improve the health of a whole generation of moms and their children?
That's real joy and reward of entrepreneurship. Money is just for keeping score (and maybe buying some cute shoes), but changing people's lives for the better is where the meaning lies.
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